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SEVERANCE

As a Severance fan working at IKEA, this idea hit me like a  ̶t̶o̶n̶n̶e̶ ̶o̶f̶ ̶b̶r̶i̶c̶k̶s̶ ̶ Helly R hitting
Mark with a speaker in episode one.

 

The asset was accompanied with the copy "Need some privacy? We've got you covered, literally..."
(see what I did there, because the desk divider covers you ay ayy).

Three career highlights:
1. Set multiple records across our different markets social accounts

2. Mr Breast commented on one of the re-shares on Twitter

3. The Emmy Award winning Production Designer for Severance, Jeremy Hindle,
showed the ad at his closing keynote at Figma Config 2025.

Records:

🏆 IKEA Australia TikTok         #1 best performing ever​

🏆 IKEA Australia Facebook  #1 highest impressions, #2 most likes ever, #5 most shared​

🏆 IKEA Canada Instagram   #1 most liked, #1 shares and #1 most impressions ever​

🏆 IKEA USA Instagram          #3rd most liked, shared, impressions ever​

Screenshot 2025-09-13 at 16.58.01.png
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