As a Severance fan working at IKEA, this idea hit me like a  ̶t̶o̶n̶n̶e̶ ̶o̶f̶ ̶b̶r̶i̶c̶k̶s̶ ̶ Helly R hitting
Mark with a speaker in episode one.
The asset was accompanied with the copy "Need some privacy? We've got you covered, literally..."
(see what I did there, because the desk divider covers you ay ayy).
Three career highlights:
1. Set multiple records across our different markets social accounts
2. Mr Breast commented on one of the re-shares on Twitter
3. The Emmy Award winning Production Designer for Severance, Jeremy Hindle,
showed the ad at his closing keynote at Figma Config 2025.
Records:
🏆 IKEA Australia TikTok #1 best performing ever
🏆 IKEA Australia Facebook #1 highest impressions, #2 most likes ever, #5 most shared
🏆 IKEA Canada Instagram #1 most liked, #1 shares and #1 most impressions ever
🏆 IKEA USA Instagram #3rd most liked, shared, impressions ever
